Every day is a learning experience

Terry O’Reilly’s book Marketing Lessons from Under the Influence is like Marketing 101.It covers all important aspects of business, marketing and managing others during sales. It is also loaded with incredibly helpful tips from writing resumes to presenting big ideas . It covers all the important aspects of marketing which is in essence - advertisement.  The focus of the book is to help small and medium-sized businesses develop marketing strategies and campaigns without the big budgets to employ advertising agents. He does this by dissecting the successful campaigns done in the past. The  Author rightly points out irrespective of size of the business or mode of doing (online or traditional) business, all have one thing in common and that he said is customers. This makes marketing the heart of any business.  The part of the book that I really really enjoyed reading was when Author talked about using social media as a selling platform and the ...

Youtube If you are talented or passionate about something like cooking, some serious hobby to craft or arts and love appearing on camera.  Pick a topic that you’re passionate about and start posting regular videos around that topic. You’ve got to pick a topic where you know you can create a lot of content. Once you have over 1000 subscribers and more than 4000 watch hours over the past year, you can start monetising your videos and channel by agreeing to have other company’s ads appear in your video.   Blogs Blogs or your own website can be used to make money in the same way. You can pick a topic and write content around the same topic. The content should be good and worthwhile for people to come back again and again. Once a good size audience is created, you can use blog to create multiple stream of income. Easiest would be letting google place ads  on your blog, or private advertisement. However, it will take much longer or ne...

In Mid 2019, me and my husband were one among the pool of families looking to buy their first home and feeling lucky. We were of the general impression that having a house to call our home would not only give us a good return in future when we resell it but also a sense of ownership and freedom to do anything to our house. Fast forward September 2019, we moved into our first home. We were in so much rush that we didn't really do much research or price negotiation. For us, only conditions we had were, close to school, small enough to manage, close to public amenities and safe for a family to live.  Once we moved in, we started noticing issues with many things around the house. As a result, additional expenses we had never anticipated. We were aware of city fees and water bills in addition to mortgage. However, little did we know, that buying a house means we were buying into many additional non-stop things to do and change. We can easily say that is one's own choice bu...

I have been working from home since September 2019 and have never looked back since then. The reason why I am able to say that is because of the many advantages that I enjoyed so far and continue to enjoy. The latest thank god moment being, comparison of work from home with my husband who works 9-5 jobs. Because of the current situation, my husband is also working from home. However, It is not a tiny bit the same. Even though he is working from home, he doesn’t have the luxury of attending to any household chores. He is stuck at his computer all day long. Half the time he will be in the virtual real-time meetings and the rest of the time talking to colleagues through their office network (Yammer) and still have to be able to fill up a full day’s work in their timesheet. What has changed for him? Just the physical environment, and yes that working in PJ, otherwise, rest remains the same for him. On the contrary, I could work around my household chores, make my girls do school work whil...

Ever Since this broke in November 2019, it has started growing worse every passing day in front of our eyes. Following news and press cover for a count of new cases and casualties from different countries like one would do in case of Olympic medal result. The more you watch these media coverage, the more you \ become stressed out and want to give up going out altogether.  Then, you put off your TV/Social Media news channel and come to your real life, you reflect on the current situation, reflect on government’s advice and instruction, and think about your own situation. The past 4 months are literally gone doing this in an endless loop. Following every instruction such as proper handwashing, social distancing and eating healthy were doable, however, coming to giving up your job was one heavily discussed issue.  For people who work for an industry that has a possibility of working remotely from home is bliss. The same is also for people who have a full time permanent ...

Our Kings are our past, present and future. Our symbol of unity and continuity. Our triple Gem. Bhutanese people are blessed to have such visionary leaders selflessly working for benefit of their people. Thank you Kencho Sum for showering us with such blessings.  The more exposure you get, more grateful you become of your country. If you are residing in another country, you know what I mean. Having a country to call as yours, a unique culture and tradition to talk about, an unique language and identity to differentiate you. Beside the free services and benefits you get to enjoy as Bhutanese that most of us always take for granted.  Kadrinche la Mewang Choe. 

In the picture book “Waiting is not easy”, Piggie and elephant Gerald are the best friends. Piggie is calm and happy whereas Gerald is impatient and mischievous. Piggie has a surprise for his big friend. Gerald can’t wait to see the surprise but he was asked to wait by Piggie. Gerald gets so excited and wait but the wait was not easy because he had to wait for night to come by. Gerald was at verge of giving up few times in process of waiting. Mo Willems through Gerald demonstrate how difficult waiting is. Gerald keeps insisting Piggie to disclose what the surprise was about but Piggie had to find way to convince him that the surprise was not ready and maintain surprise as surprise. The 57 pages children picture book finishes with animation like action between the two friends. The size of the book is between A4 and A5 making it appropriate one for young children. Book consist of 57 pages full of action between only two characters. On the opening of the book, Piggie exclaiming...