Book review on Marketing Lessons from Under The Influence by Terry O’ Reilly
Terry O’Reilly’s book Marketing Lessons from Under the Influence is like Marketing 101.It covers all important aspects of business, marketing and managing others during sales. It is also loaded with incredibly helpful tips from writing resumes to presenting big ideas . It covers all the important aspects of marketing which is in essence - advertisement. The focus of the book is to help small and medium-sized businesses develop marketing strategies and campaigns without the big budgets to employ advertising agents. He does this by dissecting the successful campaigns done in the past. The Author rightly points out irrespective of size of the business or mode of doing (online or traditional) business, all have one thing in common and that he said is customers. This makes marketing the heart of any business. The part of the book that I really really enjoyed reading was when Author talked about using social media as a selling platform and the ...